Project 04
Swerve-luxe
Brand Strategy · Visual Identity · UX/UI · Website Design
Project Brief
Swerve Luxe needed a premium yet approachable brand and website built around a more relaxed, concierge-led luxury car rental experience.
Duration
3 months
Stack
Figma, Framer, Illustrator
Services
UI/UX Design, Framer Development, Branding Support
Brand Strategy
Visual Identity
Project Overview
Swerve Luxe wanted to offer luxury car rental without the usual formality. The goal was to create a premium yet approachable brand and website built around convenience, personal service and a relaxed customer experience.
My Approach
I defined a clearer position for the brand, developed the visual identity and translated it into a responsive website. The digital experience was designed to feel refined, easy to navigate and consistent with the idea of relaxed luxury.
