Project 03
IZI
Brand Strategy · Visual Identity · Website · Product Design
Project Brief
A new insurance brand and digital product built around a simpler way of comparing offers and choosing an agent.
Duration
3 months
Stack
Framer, Webflow, Illustrator
Services
Website Design, UI/UX, Brand Identity
Brand Strategy · Art Direction
Product Design
Project Overview
IZI is a digital insurance platform that flips the traditional buying process. Instead of searching through endless offers, users submit what they need and verified agents compete to give them the best deal. The challenge was to make insurance feel simpler, faster and far more approachable.
My Approach
I built the brand and digital experience around one clear idea: put the customer back in control. Bold typography, deep green and acid yellow give the brand a distinctive voice, while the website and product interface keep the journey simple - from submitting a request to comparing offers and choosing an agent.
