Project 02
Hoop Mobb
Art Direction · Web Design · UX/UI · E-commerce
Project Brief
A digital refresh for Hoop Mobb, blending bold art direction, editorial storytelling and intuitive e-commerce design.
Duration
3 months
Stack
Figma, Adobe Photoshop, Adobe Illustrator
Services
Art Direction, UX/UI Design, Web Design, Brand Identity
Art Direction
E-commerce
Project Overview
Hoop Mobb is a culturally rooted jewellery brand created for women. The goal was to translate its bold personality into a more premium digital experience while keeping the brand vibrant, expressive and accessible.
My Approach
I started with competitor and audience research, then reworked the information architecture and key user flows. From there, I developed the visual direction, UX/UI and responsive website, combining bold typography, warm tones and nostalgic details with a clear, easy-to-shop experience.
