Project 05
Barbella co
Rebranding, Packaging design, Website, Social media kit
Project Brief
Barbella Co needed a cohesive brand identity that could express its bold, feminine personality and create a stronger connection with its audience across packaging, digital and social touchpoints.
Duration
3 months
Stack
Figma, Adobe Illustrator, Adobe Photoshop, Framer
Services
Brand Strategy, Rebranding, Packaging Design, Web Design, Social Media Design
Brand Strategy
Packaging
Project Overview
Barbella Co was a young, woman-owned and Black-owned cruelty-free nail brand with a strong point of view, but no cohesive identity to bring it all together. The brand needed a clearer visual language and a stronger way to communicate its personality across packaging, digital and social touchpoints.
My Approach
I created a bold, feminine identity rooted in strategy and designed to work consistently across the full brand experience. From visual direction and packaging to website and social media, every element was built to feel distinctive, cohesive and instantly recognisable.
